The design of the Jordan 3 was totally different from the Jordan I and Jordan II. It was the first pair of Jordan shoes that showed a visible air sole. The designer behind this innovation was Tinker Hatfield who designed every Air Jordan model up to the 15th.
This was also the very first Air Jordan to feature the Jumpman logo instead of the Wings logo on the first two Jordan shoes.
While the Jordan III might be one of the most popular Air Jordans ever, it was nonetheless highly unpopular when retroed in 1994.